DPS Draft

DPS Draft

Afrobeats DPS Article

WERAY ENT’S ‘WE WILL MAKE IT TO THE TOP’

Ahead of their debut UK performance, Obi Tenner, Gogo and AY also known as the outstanding trio Weray ENT talk ambitions and about their place in the Afrobeats industry…

‘We will stamp Afrobeats on the map for the world to see’

As I melted on a comfortable sofa in the warming embrace of Stratford’s studio, one could only remember the exhilarating performance delivered to us at the indigo O2 by none other than the rising stars, Weray ENT.

As they step in to the Afrobeats scene they bring with them a fiery determination and heighted ambition, but who will they replace in the industry?  Weray ENT was born from the heart of East London where times were most definitely hard but through incredible talent and musical ability they emerged victorious. When asked ‘what ignited the Afrobeats fire?’ they answered with ‘well we always loved it but what really started it was the fact that there were barely any Afrobeats artists in the UK, we simply wanted to change that and bring Afrobeats fiery nature to the UK’.

Since making a stunning entrance in to the Afrobeats industry Weray ENT have landed in to a world of competition with the likes of Dbanj ,Wizkid, Fuse ODG, May 7ven etc. When posed with the question ‘how do you hope to compete against artists with a stronger fan base?’ the trio replied with ‘it’s simple, anything is achievable  if you love what your doing,  and this is what we love doing and it will show in our songs and are performances; people will see our perseverance, are energy towards Afrobeats and support us’.

As I learned more about this Nigerian trio I found that they were definitely driven and head strong; when faced with the question ‘what makes you unique?’  they replied with  ‘are music videos, we bring a high level quality of videos to are fans because we care about what they think; an artist can have all the talent they want but if their videos are of a poor quality people will lose interest’. When asked the question 'what influenced you to release the video ching chang walla?' the trio replied with 'ching chang walla was a cypher, it puts all your favourite artists in one video, so you really can't go wrong with a cypher. 

The Afrobeats industry is in for a real surprise, as Weray ENT forcefully attack the charts and fight their way to the top. They bring with them a tornado of flavour and extreme rhythm. They seem like tough competition but the Afrobeats industry has a lot of tough competitors. Who will be Afrobeats number 1 artist?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       

                                                                                                                                 

 

Afrobeats Mood Board 

Historical Afrobeats research

What is Afrobeats?

 Afrobeats was originated from the southern part of Nigeria 1960. It is a combination of traditional Yoruba music, jazz, high life  funk, and chanted vocals mixed with percussion and vocal styles, this style of music was only popularized in Africa in the 1970's.The most popular instrument out of all others involved with Afrobeats is the famous African drums. Afrobeats features chants, call-and-response vocals, and complex, interacting rhythms.

 

 It's Founder (1960's)

Its key leader and founder was the famous Nigerian multi-instrumentalist and bandleader Fela Kuti. He was the original founder of this style of music, he gave it it's name. He came up with this style by experimenting with different types of contemporary music until finally he had stumbled upon Afrobeats. He used it to revolutionize musical structure as well as the political context in his native Nigeria. It was Kuti who first used the term "afrobeats" after his return from a American tour with his group Nigeria '70 (or originally known as Koola Lobitos).This new style of music emerged from a club that he established called the Afro-Shrine. Upon arriving in Nigeria, Kuti also changed the name of his group to Africa '70. The band maintained a five-year residency in the Afro-Shrine from 1970-1975 while Afrobeats became popular among Nigerian youth. 

 

Today

As a result of it's founder Fela Kuti, Afrobeats has become widespread and is more popular in countries such as England and America. As a result of Afrobeats becoming popular it has been involved with other genres like hip-hop, gospel, makossa, galala. Many artists exist in Afrobeats today, artists such as:

 

 

• D'banj, Nigerian musician 


• P-square, Nigerian musician


• Wizkid, Nigerian musician


• Davido, Nigerian musician


• Burna Boy, Nigerian musician


• Wande Coal, Nigerian musician


• May7ven, UK based, Nigerian musician


• Naeto C, Nigerian musician


• Nice, Nigerian musician


• Femi Kuti, Nigerian musician, son of Fela Kuti


• Seun Kuti, Nigerian musician, son of Fela Kuti

Music Magazine Planning Ideas

Genre of Music
The magazine will cover the genre of Afrobeats music.

Target audience
The target audience will be teenagers and young adults from 12-35 years old. They should live in the UK, East London to be specific. Their interests should involve dancing and listening to music.

Name of the magazine
The name of the magazine will either be AfroVibes, AfroMag, AfroPop. I felt that the name had to have the phrase 'Afro' in it to indicate the genre of music to the readers straight away.

Masthead
The masthead will be bold and adopt a strong colour such as red to make it stand out.

Focal image
The focal image for the front cover will be an artist from the Afrobeats genre either leaning on a car or sitting on top of it. The artist will be a male. I have chosen this focal image simply because the model on the front cover has to relate to the genre of the magazine (Afrobeats), it has to relate to the contents of the magazine to ensure the readers are not confused. I also feel that having this focal image will really attract the readers eye.

Photography
For the front cover a mid-shot will be required to ensure the readers can see both the car and the model clearly.Either a high angle or a normal angle will be used.

 Mise-en-scene
The location has to be open containing lots of space for only the car and the model to be seen, the back ground should be plain so the focal image can stand out. The clothing the model will be wearing will be casual, the model will also wear african beads and perhaps some african cloth. Some light make-up may be used. The location should be well lit to ensure the models features are clearly shown.

Sell Lines
The sell lines will be 'Feel the base', 'Spice up your weekend' and 'Can you azonto'. The audience will be kept interested with rhetorical questions in the form of a sell line.

Items and feature articles on the contents page
A feature article of a upcoming Afrobeats group will be put in along with various pictures, the page numbers and the magazine issue number. The contents page will include topics such as 'how to azonto' etc.

Focus of the dobule page spread
The focus of the double page spread will be a feature article of an upcoming group in the Afrobeats industry.

Photograpy for the double page spread
A mid-shot will be taken of the the upcoming band.

Notes

Front Cover Image

The rules:
Type of shot- mid,mid-close or close up
Framing- portrait centred or left


Mise-en-scene
 
Setting
Lighting
Props
Costume
Hair/Make-up

Denotation- Facts, police descriptions, what you actually see,

Conoatations-Descriptive words, opinions, interpretation of meaning


Foundation Portfolio- Magazine Production

• 2 tasks- Preliminary and Main task
• Coursework worth 50% of AS grade
• Main task- Music Magzine:the front cover, contents page and double page spread of a new music magazine

20 marks- Research and planning
60 marks- Constructing
20 marks- Evaluation


Music Magazines
NME
XXL
Mojo
Mix Mag
Q
The Source
VIBE
KERRANG

Music magazine: Genre conventions

Pictures
Reviews-albums,singles,live shows
Album releases
 Genre specific
Interviews
Latest News
Advertising

Why do we do genre research?
 To find out what conventions are so that we can replicate them in our production.

To gain a historical overview of the genre.

Student magazine front cover and contents page

School Magazine Research Planning

Target Audience
The target audience will be the sixth form students and teachers, but mainly the students.

Name Of Magazine
The magazine name has to motivate students to study hard and that studying gets you the grades, it has to attract and catch the readers eye. The magazine will be called Study Zone.

Front Cover Model
The front cover model will be a student; magazine front cover models normally relate to the target audience, in this case students and teachers.

Shot
The magazine front cover will have a inside shot with a high angle.

Mise-en-scene
The magazine front cover will be located in the common room, the model will be wearing uniform with a pen in their hand writing on a piece of paper, the location (the common room) should be well lit.

Sell Lines
My main sell lines will be 'success is in the air.... inhale it', 'A* equals big money' and 'enter the study zone if you dare'. The magazine will entice the target audience with unique sell lines.

This magazine comes under the catergory of school lifestyle

Target Audience
The target audience for this school magazine is college students, simply because the mast head says college so it indicates the magazine's target audience.

Layout

The layout is presented in a very professional way as the model is in the centre, which of course is vital in any magazine as the models face is what attracts publicity and sells the magazine. The colours follow the scheme of black,blue,purple and a white backgroud. The purpose of the colours in this front cover is not to blend in with the models dress, but make it stand out instead(make it easily visible).This is so the model is the first thing the reader sees. Futhermore the model is covering some of the masthead, showing that she is famous enough to sell the magazine without the help of the mast head. It also implies that the magazine doesn't really need the mast head too much as the magazine is well known already.



Headline and sell lines
The head line is presented well as it is bold, the black used for it makes it very easy to read.The sell lines live up to their purpose, they are short, catchy and easy to read. The language used on the front cover is engaging e.g.'meet television's hottest new host.'

Conventions
The front cover follows all the convetions well as the it is set out properly e.g. the sell lines aren't covering the models face.There is also a barcode implying this magazine needs to be bought.

Front Cover Analysis

Women's Health - Masthead.

Bold ; Colour scheme - red, black, white

Theme ; Fitness, Health, Sex

Target Audience : Women 25+ (who care about their appearance - mostly body)

The model is in the centre and all texts is going around it to show that the model is important and that she is the main focus because she is in good shape (role model) Long shot.

The masthead is behind the model, this shows that the magazine is well known (the masthead doesn't need to be on show)

The sell line is in blue to catch the readers attention also its short, simple so that the reader is engaged easily.

Each sell line has a heading, which briefs each topic so that the reader has a rough idea what the text is going to be about.

The front cover does follow the conventions such as the button, masthead, strap line, headline, sell lines and no text is covering the masthead.

The models outfit goes with the theme (white vest blending with the background) she's smiling showing that she looks comfortable in her own skin.

most of the text is bold.

The Sell lines are simple and catchy, that work well towards the font.

The magazine front cover follows all the conventions except there is no banner.

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